2: Inspiring a new generation of Singaporeans to care about heritage food | Shiny Phua, designer and founder of Ah Mah’s Legacy

Shiny Phua: “The entire ideology of making kueh is slowing down.” Phua, designer and founder of Ah Mah’s Legacy, joins Singapore Noodles founder Pamelia Chia to discuss how we can position heritage food to reach young Singaporeans, plus: *Why young Singaporeans lack a strong connection to heritage food* *What the differences between Teochew and Nyonya kuehs are* *Why we cannot expect quality heritage food to be cheap* *How can heritage food artisans reach the youths* *How kueh-making and the spirit of agak-agak will make us better cooks* *Why educating youths about local food is important* *Shiny’s favourite place to buy kueh* To contact Pamelia with comments, questions, or speaker ideas, please email pameliaccq@gmail.com.