15: Putting street food and our hawkers on a pedestal | KF Seetoh, founder of Makansutra

KF Seetoh: “To get international recognition, that was the social goal. The commercial goal was that now we can properly tell and sell our food culture overseas, around the world.” Seetoh, one of Singapore’s strongest proponents of hawker food, joins Pamelia Chia to share about his journey in becoming a local food evangelist, plus: *The origins of yusheng* *The fight for Singapore’s hawker culture to be a UNESCO listing* *His vision for a hawker academy* *The one-dish entrepreneur* *Why there have been no ‘new’ hawker dishes by the younger generation in recent years* *How the manpower problem and the problem of the ‘highest bidder’ make passion impossible* *How being added to the UNESCO list helps Singapore’s hawker culture* *How the label of traditional food as ‘boomer food’ is causing its death* *Eating healthily at the hawker centre* *Singapore’s ‘strawberry generation’ and why it is crucial to realize how fragile Singapore is* *Makansutra’s new free eBook*