44: The problem with ‘food influencers’ | Chriss Prowler @prowlergram, Founder of Follow the Farang
sgpnoodles.substack.com
Chriss Prowler: “The problem is that everyone looks at the world now from their own perspective. It’s all me, me, me, me. You look on Instagram, ‘It’s me eating their food’. And this is the wrong thing. It should be, ‘I went to their place and ate the food’, not ‘I’m doing them a favour’. You mentioned a couple of food bloggers and video guys earlier… They literally just go anywhere. If it’s got something on the menu that they don’t really know, they’d just buy it and make a video of it because they know that outside of a very small circle, everyone would think that that’s the wildest thing in the world. They are playing to a market that is completely ignorant.”
44: The problem with ‘food influencers’ | Chriss Prowler @prowlergram, Founder of Follow the Farang
44: The problem with ‘food influencers’ …
44: The problem with ‘food influencers’ | Chriss Prowler @prowlergram, Founder of Follow the Farang
Chriss Prowler: “The problem is that everyone looks at the world now from their own perspective. It’s all me, me, me, me. You look on Instagram, ‘It’s me eating their food’. And this is the wrong thing. It should be, ‘I went to their place and ate the food’, not ‘I’m doing them a favour’. You mentioned a couple of food bloggers and video guys earlier… They literally just go anywhere. If it’s got something on the menu that they don’t really know, they’d just buy it and make a video of it because they know that outside of a very small circle, everyone would think that that’s the wildest thing in the world. They are playing to a market that is completely ignorant.”